Honest advice on websites, SEO & getting found online
No jargon, no hype. Just practical thoughts on websites, SEO, ads and marketing for small businesses, written by me, Matt, from my desk in Stoke-on-Trent.
Do tradespeople need a website if work comes from Facebook and word of mouth?
Is a website worth having if your jobs come from Facebook and recommendations? An honest look for UK tradespeople.
Read article → Google visibilityWhy your website isn't showing on Google: the usual causes explained
Your site is live but Google isn't showing it. The common reasons explained in plain English, and when it is worth getting help.
Read article → Local marketingSmall Business Saturday 2026: how to get ready
Small Business Saturday is on 5 December. What to think about for your website, Google listing and social media.
Read article → Social adsFacebook and Instagram ads for Christmas: why starting early pays off
Ad costs climb as Black Friday nears. Here's a practical plan for running Facebook and Instagram ads this Christmas without overspending.
Read article → SEOHow to show up in Google's AI Overviews and AI Mode
More Google searches now start with an AI written answer. Here's what that means for your business, and the sensible, no nonsense steps that help Google mention you in it.
Read article → SeasonalHow to get your website ready for Black Friday and Christmas
Black Friday is on 27 November and Christmas shoppers are already browsing. Here's what to think about to get your website, offers and marketing ready in time.
Read article → Local SEOHow to get your business found on Google Maps
When someone nearby searches for what you do, three businesses show up at the top and get most of the calls. Here's how to be one of them, no tricks or jargon.
Read article → PricingHow much does a website cost for a small business in the UK?
It's the first question almost everyone asks, and most answers are frustratingly vague. Here's a straight look at the real numbers in 2026, and what actually moves the price up or down.
Read article → SEODo I really need SEO for my small business?
SEO gets sold hard, which makes it tough to tell whether you actually need it or whether someone just wants your monthly retainer. Here's the honest version.
Read article → Working togetherOne-person studio vs agency: which is right for you?
I run a one-person studio, so I'm not exactly neutral. But there are real trade-offs both ways, and you deserve the honest version before you choose.
Read article → AdvertisingGoogle Ads vs Facebook Ads: which is right for your business?
They both spend your money to get you customers, but in completely different ways. Picking the wrong one for your goal is the most common way small businesses waste ad budget.
Read article → Web design7 signs your website needs a redesign
A dated website doesn't just look old, it quietly loses you work. Here are seven honest signs it's time for a refresh, and how to tell the difference between a tweak and a rebuild.
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